Lordon began as a small family business out of the home of one of the company’s principals. Recognizing the need for cost effective traffic calming devices, Lordon developed BriteSide® Reflective Panels. Over the years, they have played a key role in increasing traffic safety compliance and reducing pedestrian and motorist accidents across the U.S and abroad. Lordon has expanded its Product Line to serve a wide variety of clients including municipalities, public works departments, state / county DOT’s, utility companies and more.
About us
Lordon Inc. is a Nationally Certified Women Owned Business run by sisters Donna Quagliana, President, and Lori McMahon, Vice President. Since its inception in 1990, the company has grown into an international business with well-established manufacturing capabilities and a national distribution chain.
Donna Quagliana
President / Owner
Lori Mcmahon
Vice President / Owner
Mission Statement
Lordon’s mission is to increase traffic safety and reduce pedestrian and motorist accidents across the U.S. and abroad. Our BriteSide® Reflective Panels are made from the highest quality products and we believe they can actually Save Lives.
“The Difference is Easy to See.”
We are committed to forming ongoing professional relationships with our distributors and customers by providing them with exceptional customer service, premium products, and the fastest delivery possible.
Lordon understands the importance of commitment to our most valuable assets, our employees. We are guided by the principals of good faith and fair dealings.
Our company strives to foster a culture of trust, teamwork, and responsibility.
We continue to ensure our mission by being innovative, providing a variety of
other safety products, and venturing into diverse markets.
Lordon’s history
In 1994 Lordon was incorporated as a C-corporation.
In 1999 Lordon developed and began marketing hydrant collars, a new method of locating fire hydrants in the dark. Hydrant collars increased the visibility of hydrants, allowing firefighters to find them quickly and easily.
In 2000 Lordon introduced a new Uniform House Number System to help firefighters, police and EMS locate homes more quickly. That same year, the company introduced a new out-of-service hydrant collar marker. New distribution outlets were aggressively pursued, with the addition of 11 new distributors representing 14 states.
In 2001 Lordon introduced the new Lollipop slow/stop construction signs that increased motorist visibility of construction workers and crews working near roadways. Reflective strips for highway-rail crossings were also added to the company’s product list. The aggressive pursuit of new distribution avenues continued with the addition of five new distributors representing four new states. The 40,000th BriteSide® was sold.
A new highway delineator that increased visibility of the shoulder of the road was introduced in 2002. Expansion of the distribution channels continued with the addition of 12 new distributors.
In 2003 the national edition of Manual of Uniform Traffic Control Devices (MUTCD) incorporated a provision that approved the addition of a reflective strip to traffic signs in order to increase the visibility of the sign. The MUTCD defines the standards used by road managers nationwide to install and maintain traffic control devices on all streets and highways. It is published by the Federal Highway Administration and the audience includes the insurance industry, law enforcement agencies, academic institutions, private industry, and construction and engineering concerns. The specifications in the MUTCD matched the specifications of the BriteSide® Panels. The company also introduced Delineators for utility poles, a new method of increasing the visibility of the poles at night and during poor weather conditions.
2004 marked the beginning of a new period for Lordon. The company leased a 1,500 square foot site for its office, manufacturing and warehouse facilities in Hackettstown, New Jersey and was approved as a Women Business Enterprise (WBE) and Minority Business Enterprise (MBE) by the state of New Jersey. Storm drain markers were also added to the company’s product offerings.
In 2010, Lordon received New Jersey Women Business Enterprise (NJ WBE) Certification.
In 2012, Lordon received WBENC certification as well as Supplier Clearinghouse certification for the Utility Supplier Diversity Program.
In 2013, Lordon became an official distributor of Almetek Industries, Inc. line of Safety and Identification products.
In 2014, Lordon received WOSB (Women Owned Small Business) certification through the Women’s Business Enterprise National Council.
In 2015, Lordon began selling the BriteSide® Product line online via their website, and moved its physical location to a larger space in Hackettstown, NJ.
In 2016, Lordon began manufacturing vitreous enamel (porcelain) signs in their Hackettstown NJ factory, making them one of only a handful of other porcelain sign manufacturers in the US.
After 32 years of being in business, we announced the rebranding of Lordon Inc. We created a new logo, a new email address and a modern new website. The latest additions to our product line on our website includes: Nameplates, Labels, Pole Markers, Fiber Optic Markers, Confined Space Markers, Storm Drain Markers, Aerial Observation Tags and Conspicuity Tape.
Women Owned Certifications
Lordon Inc. received its first Women Business Enterprise certification from the State of NJ in 2003. Since then, the company has also obtained certification from the Women’s Business Enterprise National Council (WBENC), The Supplier Clearinghouse and State of NJ Small Business Program (SBE). This enables Lordon, Inc. to participate in both Government and Corporate Supplier Diversity Programs.
What is a supplier diversity?
Supplier diversity is a business practice centered around the idea that a businesses should use suppliers and vendors that represent the diversity in the communities they serve. Through supplier diversity initiatives, corporations and government entities look to include minority/women/ and or veteran-owned businesses as part of their supply chain and company operations. Supplier diversity ensures that corporations diversify their supply chains and offer products and services sourced by companies owned by these groups, leading to better products and inclusion throughout their supply chain.
Tiers of supplier diversity
Different levels of service are often referred to as tiers in the world of supplier diversity. Tier 1 Programs indicate that a supplier invoices the customer for goods and services rendered directly by that supplier. Tier 2 programs includes suppliers that invoice the first-tier supplier for goods and services rendered. Second Tier sourcing programs allow smaller diverse businesses to grow and prosper at different levels of the economic food chain while maintaining scalability and sustainability.
Benefits of supplier diversity
Financial: Independent research has shown that companies who focus heavily on supplier diversity generate a 133% greater return on procurement investments than their counterparts. The difference is typically attributed to MBEs’ ability to deliver equal value at a lower operating cost than their competitors.
In addition, by supporting minority suppliers, your company will make a direct impact with minority communities in our country and position you to become a top brand among those respective demographic segments.
Testimonials
RONNIE L. SITLER, TRAFFIC SAFETY OFFICER, CITY OF LYNCHBURG, VA
“…While there is not a numbers survey to send, we are happy to inform you that in our professional opinion the BriteSide signs are very effective tool in promoting Traffic Safety. We have received several compliments from the citizens of the City of Lynchburg concerning these signs. We are attempting to obtain financial means to purchase more signs from your business. The Lynchburg Police Department would like to say “thank you” for your assistance in promoting Traffic Safety …”
ANTHONY J. SILVA, CHIEF OF POLICE, CUMBERLAND, RI
“The Town of Cumberland recently implemented a Traffic Calming Program to service the needs of our community of 32,000 residents. We began to research alternative methods to alert drivers of the need to reduce their speed and obey the traffic laws .Your BriteSide® Vertical Message Centers have been a welcome and popular addition to our Traffic Calming Program. I have received numerous comments from town officials and residents that the signs do exactly what they are designed to do – reduce vehicle speed s and seek voluntary compliance with the motor vehicle laws.”
REED MERINUK, CHIEF OF POLICE, WOODBURY, NJ
“…The signs were placed on poles at or near key intersections in the City. Within days I began to receive feedback from the community. The residents were very positive and supportive of the signs. I was also contacted by Deputy Chief Kinkler of the West Deptford Police Department after he had driven through town and saw the signs. Deputy Chief Kinkler took all the information from me and a few weeks later advised me that he had obtained some of the signs and posted them along roadways in West Depford Township.”
CHIEF NORBERT M. MICKLOS, OHIO TOWNSHIP POLICE DEPARTMENT
“Through our use of BriteSide® panels, we have found that they are valuable tool in encouraging traffic safety in our township. We positioned them near our schools and in areas were we have received complaints about speeding, and have since received numerous compliments from the citizens of our area. We especially value the luminescence of these signs because of the increased visibility at night. The Ohio Township Police Department thanks you for your help in encouraging traffic safety in our area…”
KIRK NORDBLOOM, CHIEF OF POLICE, CITY OF MONTGOMERY, OH
“We placed the “Slow Down” sign on a street that is heavily traveled by students leaving a local high school. The type of traffic on this street has historically generated many complaints from residents living on that street. After installing the sign we received an almost immediate response from residents praising our efforts to assist them with this device. Most of the comments revolved around the high visibility of the sign in both day and night conditions. We have noticed fewer complaints from residents and fewer violations by students traveling on this street.”
SGT. WILLIAM J. O’CONNOR, SUPERVISOR TRAFFIC SAFETY UNIT
“The Town of Morristown has installed several different versions of the BriteSide® product in several key locations around our town. In each application we have seen a positive response to the product. These applications have ranged from speed problems, to multi-way stops, to pedestrian crossings. We are very satisfied with the product and would recommend them for use in this variety of traffic safety problems.”
Bethlehem Twp. Environmental Commission
This is a testimonial that the service and products Lordon, Inc. provides are first rate. We evaluated several types of permanent markers as well as painting with stencils and the Commission voted to use Lordon’s markers for their attractive design, construction, material, ease of appliation and permanence. It has been a pleasure dealing with the staff at Lordon and their products and the Environmental Commission would whole heartedly endorse others use of Lordon’s products and services.
Universal City, Texas
“I would like to take this opportunity to express my thanks to the individuals at Lordon for their prompt service for our request for the storm drain markers. The product is extremely well made and will be beneficial to the Universal City’s Stormwater Program.”
Silver Lake Nature Center
“At Silver Lake Nature Center, a lot of our education revolves around water – something that is important to everyone. This year, we discovered your Storm Drain Markers. They make a wonderful project that the students can revisit and serve as a reminder that waterways always need our help. Ordering and installation was easy. We will definitely be using the markers again, especially since I found out that you can customize them with our logo. Thanks for a great product.”
Brandon Forrey, Chief Engineering Technician, City of Phoenix, AZ
“We believe Phoenix is the first major city to use both of the FYG School warning signs and the FYG “SCHOOL” post inserts across the entire city, and we could not be more pleased with our decision and the BriteSide® products. We have received many positive comments from motorists, schools, police and other cities regarding the improved visibility of school signs throughout the City of Phoenix. We have even received a call from a motorist that noticed a sign a first time in his neighborhood of 30 years. He had never noticed that school sign before! This product has been an important part of our overall effort to improve traffic safety and awareness near our schools.”
Howard Jacobs, Deputy to Councilmember Jeffrey Prang, West Hollywood CA
…We have more people walking on Santa Monica Blvd and pedestrian safety while crossing this street has become a very important issue. To assist with this effort, illuminating, reflective panels made by BriteSide® have been installed at the new pedestrian crosswalks. Although, the signs are newly placed, these reflective BriteSide® panels have assisted our efforts to make Santa Monica Boulevard as safe as possible for pedestrians and drivers. Motorist and walkers have sent letters of supporting the use of the panels and feel much safer because of the enhanced visibility at the pedestrian crossing.…Not only are the panels used in our crosswalks, but the City of West Hollywood has also, used them to illuminate stop signs. Some residents have noted they did not know a stop sign was located in an area until these reflective panels were used. They truly make a big difference in visibility and have anecdotally improved traffic in our City.”
Captain Andy Rundle, Lantana Police Dept., FL
“The Lantana Police Department has utilized the BriteSide® signs in a local school zone. The signs have met with favorable responses from the school administration and are most appreciated by the school crossing guards. We plan on purchasing more to help clearly identify hazardous intersections and crossings.”
Lt. William E. Chapman, Clinic Police Department
“…They are currently deployed in a residential neighborhood where I have received a number of complaints about speeding and hazardous driving.…I posted the seatbelt warning sign at the end of the street just before intersects with a two-lane state road. It serves as a good reminder for people to buckle up.”
Sgt. Kevin Medas, Police Dept, City of Taunton, MA
“…One of my officers came with me and installed these sign post signs and found they are simple and quick to put out. They took no longer than 5 minutes! The nice part of it they are just as easily removed and relocated to another area. We have received a state grant for advertising or signage in a traffic program we participated in. It was easy to decide where to best spend the grant money. BriteSide®! We purchased a 100 “Buckle-Up” signs and posted them on high school campuses and on streets adjoining school property.”
Robert J. Cronin, Safety Officer Andover Police Dept.
“The Town of Andover has begun installing products in areas with a history of crashes. We have a four way “Stop” intersection that we tested your product at with outstanding results. Not only have crashes been reduced but neighbors and other neighborhoods have given positive feedback to us. The program is being expanded to around schools and we are putting it in our Traffic Calming “toolbox” to improve visibility on our New England style roadways.”