“The Town of Cumberland recently implemented a Traffic Calming Program to service the needs of our community of 32,000 residents. We began to research alternative methods to alert drivers of the need to reduce their speed and obey the traffic laws .Your BriteSide® Vertical Message Centers have been a welcome and popular addition to our Traffic Calming Program. I have received numerous comments from town officials and residents that the signs do exactly what they are designed to do – reduce vehicle speed s and seek voluntary compliance with the motor vehicle laws.”