…We have more people walking on Santa Monica Blvd and pedestrian safety while crossing this street has become a very important issue. To assist with this effort, illuminating, reflective panels made by BriteSide® have been installed at the new pedestrian crosswalks. Although, the signs are newly placed, these reflective BriteSide® panels have assisted our efforts to make Santa Monica Boulevard as safe as possible for pedestrians and drivers. Motorist and walkers have sent letters of supporting the use of the panels and feel much safer because of the enhanced visibility at the pedestrian crossing.…Not only are the panels used in our crosswalks, but the City of West Hollywood has also, used them to illuminate stop signs. Some residents have noted they did not know a stop sign was located in an area until these reflective panels were used. They truly make a big difference in visibility and have anecdotally improved traffic in our City.”